On Thursday, YouTube unveiled several new artificial intelligence (AI) tools for creators at its Made on YouTube event. Some of the AI features like AI-generated photo and video backgrounds, AI video topic suggestions, and music search will be available later in 2022 or 2023.
YouTube is introducing new features to make it easier for creators to generate content using AI. One new tool is called Dream Screen, which will create AI images and videos that creators can use as backgrounds in their YouTube Shorts. Initially, creators will be able to type in words to generate backgrounds. In the future, YouTube hopes creators will be able to remix and change their own videos using AI. At the event, Dream Screen generated backgrounds very quickly based on short descriptions.
Another AI feature will provide automated ideas for new video topics. The topic suggestions will be personalized for each creator based on what videos their audience likes. An AI system will also analyze video descriptions and recommend matching songs for creators to use.
YouTube is developing an automatic dubbing tool as well. This feature will translate creators’ videos into other languages. The goal is to help more people around the world connect with creators through translated content.
The new AI features could impact the way creators develop, film, and structure their material. AI insights may guide creators towards more popular topics. And AI-made content is already popular on YouTube – it will likely become an even bigger part of the platform.
The changes aim to boost creators’ productivity with AI assistance. Only time will tell if these new generative tools are helpful or harmful for YouTube’s creator community.
