Meta is working on new ways for people to use artificial intelligence. They are testing their AI chatbot called Meta AI in more places. It is already on WhatsApp in countries like India. Now they are adding Meta AI to Instagram too.
Instagram users are finding Meta AI in the search bar. When you type a question or search term, Meta AI will start a chat with you to help. The search bar also shows options to find new videos and photos. You can click prompts like “Beautiful sunset in Maui” to see Reels about that topic.
Meta AI can do more than just chat. It will help users discover new content on Instagram. Some testers could ask Meta AI to suggest other Reels they may like. Meta wants AI to help people find more interesting posts and videos from people they may not follow.
This means Meta plans to use AI for more than just answering questions. Their technology can help surface new photos and videos from across Instagram. Meta confirmed they are experimenting with this but did not say if it uses generative AI for searches specifically.
A spokesperson said Meta is publicly testing different AI experiences. The company wants to improve how people can discover content on Instagram. They also want Instagram to recommend posts better than apps like TikTok. If users can find new content easily, they may spend more time on the app.
In the future, Instagram may even include posts in search engine results. This could help people discover content from Instagram when searching other places online. Only time will tell how Meta AI changes how users explore and interact with Instagram.
