Have you ever wondered what goes on behind the scenes at your favorite local shop or if that new yoga studio hosts workshops? Keeping up with your favorite businesses has never been easier thanks to Google. A new Google Maps and Search feature integrates social media posts directly into business profiles.
Now you can see the latest news from local businesses right on Google. Shops, gyms, services and more can link their Facebook, Instagram, LinkedIn, and other accounts to their Google Business Profile. Then their newest social media posts will show up directly in Google Search and Maps.
No more missing out on sales, events, or updates! Without leaving Google, you’ll see testimonials, new products, special offers, and more. The “Social Media Updates” section pulls posts from connected pages into the business listing.
Setting up social profiles is easy for businesses too. They just add links to their Google profile – no extra work is needed. Their online presence is more complete with dynamic posts representing what’s happening now.
Customers get the full story of a business in one spot. And companies have a way to promote directly to searchers without extra effort. It’s a win for local shops and those who support them.
This feature is a test right now, so not all may see it. But connecting communities is what Google does best. Soon you’ll stay in the loop locally from the comfort of Google Search and Maps.
