Spotify no longer offers a live audio app, but it uses the technology to connect fans and artists better with its “Listening Party” feature. This feature allows highly engaged fans to participate in events such as the release of an album by an artist and ask questions. Listening Parties help fans celebrate new music releases with their favorite performers.
Spotify has been testing listening parties in the United States and Indonesia since December 2023. The company plans to roll out the feature in more countries soon. A few artists who have already tried Listening Parties include Swedish singer Zara Larsson and American band Bleachers.
During a Listening Party, fans can find details on their favorite artist’s Spotify profile page under the “Events” section. While top fans may get personal invites, any Spotify Premium user can join in through the listing. Top fans are those who regularly listen to an artist over time.
The cool thing about Listening Parties is that fans can request to interact directly with the artist on stage. Listeners can also chat live with each other in a message board. Artists play their new music and fans get to enjoy it together at the same time anywhere in the world!
Fans shopping for merch from their favorite acts will love that Listening Parties feature merchandise storefronts too. Spotify introduced an in-app store last year so listeners can easily buy clothes and other products from different artists.
Listening Parties combine the group listening experience that Spotify offers with “Group Session” and live audio interaction between fans and musicians. The company has also tried growing direct fan and artist connections through ticket sales, merch, and events.
Spotify Lets Fans Connect with Artists Through Listening Parties is a great catchy title that sums up the content in simple terms
