When it comes to short form videos there is one clear winner and the Ultimate King of videos is after that clear winner it’s simple, YouTube is coming after TikTok big time and this time they are using YouTube shots to do the task.
As a content creator, the number one place to grow your wealth is on YouTube, and this is why YouTube is going to try their best to poach TikTok creators to their YouTube short platform.
With the way TikTok is set up you cannot become rich by posting videos regularly or by becoming the biggest Creator on TikTok and this is the number one strategy that Google wants to use against them.
Revenue sharing in creator funds
YouTube was arguably the first platform that allowed creatives to make a living by publishing interesting content on the Internet. In 2007, just three years after YouTube was founded, the platform launched a partnership program that gave creators 55% of their revenue Ads that run before or during their videos.
But TikTok pays creators a pool of $200 million through its Creator Fund, which launched in summer 2020. At the time, TikTok said it planned to expand the pool to $1 billion in the U.S. and double it internationally over the next three years.
That might sound like a lot of money, but by comparison, YouTube has paid creators more than $30 billion in ad revenue over the past three years.
From the look of things, YouTube will soon announce a partnership-like ad revenue-sharing model at its Made on YouTube event on Tuesday. If rumors are true, YouTube Shorts creators will get 45% of ad revenue — less than what they earn on YouTube video, but a substantial upgrade from the paltry creator fund payout. A slice of the pie is definitely better than fighting for a share of the pie.
The problem with making money on TikTok
With the way TikTok is set up in most Nigerian and African countries, creators try to increase their popularity on the platform and send their subscribers over to Instagram and YouTube where they can make more money. For those who don’t create content outside TikTok, they are always looking for brand deals and giveaway sponsors that would help them earn a decent income.
In recent times, some TikTok influencers have had their tapes leaked online just because they have been looking for other ways to make money and in a world where predators are always looking for a chance to get their way. You can only imagine how many more are still in the dilemma of making a tape to meet end’s meat.
However, all of this is about to change once this new development from YouTube kicks off. YouTube’s creators will not have to fight for a slice of the pie, but they will be given a guaranteed slice of the pie by creating content that people will want to watch. This means the more views you get on your YouTube shorts, the more money you make. This is why I personally commend this move by Google to ensure that creators are better compensated for their efforts.