In an effort to help businesses grow organically on Reddit, Reddit launched a new set of free tools called Reddit Pro. Reddit is getting ready to become a public company and these tools could help them add more brand partners.
Reddit Pro is currently in beta testing and lets companies see insights into trends and conversations relevant to them. Businesses can join discussions to connect with new and existing customers. Tools also allow brands to easily post and schedule content. Analytics then help track how posts do over time.
Businesses can also promote posts to wider audiences through paid ads without leaving Reddit. Over 200 brands like Taco Bell, Wendy’s and The Wall Street Journal are already using Reddit Pro. Early results found brands posting more and gaining more likes each month.
Reddit’s new suite includes everything businesses need to establish and build their presence. Tools for discovery, publishing and promotion help companies participate in communities in a helpful way. This could bring Reddit users better brand content too.
The first-come, first-serve toolkit aims to convert organic brand growers to eventual advertisers. Only time will tell if Reddit Pro delivers on attracting and monetizing more business teammates ahead of its big IPO launch later this year.
