Netflix and HBO have struck a deal that will see popular HBO shows like Insecure and Ballers come to Netflix. This is a big deal for Netflix, as it will give it access to some of the most popular shows on TV. However, it could be a blow to Showmax, which has exclusive rights to HBO shows in Africa.
Showmax has been struggling to compete with Netflix in recent years, and this deal could make it even harder. Netflix is a much bigger company with a much bigger budget, and it can afford to pay more for content. This means that Showmax may not be able to keep up with Netflix’s offerings, and it could eventually lose its subscribers.
Multichoice, which owns Showmax, is aware of the challenge that Netflix poses. That’s why it has been investing heavily in its own streaming platform, Showmax 2.0. Showmax 2.0 will be powered by Peacock, a streaming service owned by NBCUniversal. The deal with Peacock gives Showmax access to a large library of content, including shows from NBC, Universal, and Bravo.
However, even with the backing of Peacock, Showmax may still struggle to compete with Netflix. Netflix has a much bigger global reach, and it is more popular than any other streaming service. This means that it is likely to continue to attract new subscribers, while Showmax may struggle to keep its existing subscribers.
It is too early to say whether Showmax will be able to survive the challenge from Netflix. However, it is clear that the streaming service is facing a difficult battle.
