Meta is reportedly planning to launch its new Twitter-like feature, Threads, on Instagram on July 6th. The feature, which has been in development for some time, will allow users to post short-form text and video updates that will appear at the top of their followers’ feeds. Threads will also include a number of features that are not available on Twitter, such as the ability to share photos and videos directly from within the app, as well as the ability to create polls and ask questions.
Threads is Meta’s latest attempt to compete with Twitter, which has seen its user base decline in recent years. The company has also been working on a number of other new features for Instagram, including a new shopping feature that will allow users to buy products directly from within the app.
It remains to be seen whether Threads will be a success, but it is clear that Meta is taking the threat from Twitter seriously. The company has a lot riding on Instagram, which is one of its most popular and profitable apps. If Threads can help to attract new users and keep existing users engaged, it could be a significant win for Meta.
As you already know, Instagram will be giving threads more reach that other post types as soon as it launches so, get ready to try your hands on threads.