On Wednesday, LinkedIn confirmed that it is testing a new short-form video feed reminiscent of TikTok. As a result of TikTok’s popularity, numerous other popular apps, including Instagram, YouTube, Snapchat and Netflix, have launched their own short-form video feeds.
The new “Videos” section is being trialed in LinkedIn’s app menu. Here, short career-focused clips play in an endless scroll format like on TikTok. Users can like, comment on, and share videos they see.
Unlike typical short video feeds, LinkedIn’s only pulls professional content. Videos are meant to help people learn from experts through quick tips. The goal is boosting engagement and content discovery for professionals.
Spotted by an industry observer, the test comes as many creators share career advice to large TikTok audiences. LinkedIn’s feed provides another place for these videos while potentially reaching new professional viewers.
Videos have grown in popularity on LinkedIn for learning from others. The new feed provides an easier way to browse relevant clips. While still early, the option could help creators further develop their brands and make money through the platform over time.
Of course, some may feel multiple short video platforms are overwhelming. For professionals, though, LinkedIn “Videos” seamlessly incorporates a popular format for networking and skills growth.
