Get ready for an exhilarating cricket season in India! The upcoming Asia Cup and ICC Men’s Cricket World Cup 2023 have fans buzzing with excitement. A recent survey by Disney+ Hotstar shows a 14% rise in festive spending, fueled by the cricket craze. Additionally, Disney+ Hotstar is making live cricket free for mobile and tablet users during these events, giving over 540 million smartphone users in India access to the action. Discover how this cricket excitement is reshaping consumer behavior and opening doors for marketers.
The Festive Shopping Sentiment survey conducted by Disney+ Hotstar reveals that cricket’s popularity is impacting the shopping habits of Indian consumers. With the upcoming cricket tournaments, 9 out of 10 shoppers are excited about their spending plans for the festive season. On average, they have set aside a budget of Rs. 17,000. This increase in spending is driven by a 12% expansion in the size of their shopping baskets. It’s clear that the excitement of cricket is translating into a desire to shop and celebrate.
When it comes to the most sought-after items during the festive season, clothing, mobile phones, health, and beauty products take the lead. Shoppers are on the lookout for the best deals and festive offers. Brands can leverage this opportunity by providing incentives, discounts, cashback, and promotions to shape consumer behavior. The survey highlights the importance of online advertisements in influencing consumer spending. A staggering 60% of shoppers discover brands and services through online platforms while shopping for themselves or for gifting purposes.
The survey also sheds light on the increasing popularity of digital payment options. Around 7 out of 10 shoppers prefer digital payment methods, particularly UPI (Unified Payments Interface). This shift towards digital payments indicates the convenience and ease of use offered by these methods. Marketers can tap into this trend by offering seamless and secure digital payment options to attract and engage their target audience.
Disney+ Hotstar’s decision to remove the paywall for mobile and tablet users during the upcoming cricket tournaments is a game-changer. With over 540 million smartphone users in India, this move ensures that cricket becomes accessible to a massive audience. Fans can now enjoy live cricket action without any barriers, creating a sense of inclusivity and excitement. This bold step by Disney+ Hotstar is set to make it the go-to digital platform for cricket enthusiasts and presents a golden opportunity for brands to connect with their target audience during this festive season.
As cricket fever sweeps the nation in anticipation of the Asia Cup and the ICC Men’s Cricket World Cup 2023, the survey conducted by Disney+ Hotstar reveals a significant boost in festive season spending. Shoppers are ready to splurge, and the removal of the paywall for mobile and tablet users amplifies the excitement. Marketers now have a unique chance to capitalize on this cricket frenzy and shape consumer behavior through appealing offers and promotions. The combination of cricket and the festive season creates a once-in-a-decade opportunity for brands to make a lasting impact and connect with consumers on a grand scale. Let the games begin!
