Dia, The Browser Company’s new web browser, focuses on AI tools this time. This is the company that created Arc Browser, both for desktop and mobile. In the last few years, the startup launched Arc on Mac and Windows and Arc Search on iOS and Android, but is now working on a broader product.
Set to launch in early 2025, Dia promises to make AI a core part of your browsing experience. The company believes AI shouldn’t just be a button or an app – it should be a whole new environment built into your browser.
CEO Josh Miller showed off some exciting features in their preview:
- Smart Writing Assistant
- Helps you write your next sentence
- Finds facts from the internet about topics you’re writing about
- Can grab Amazon links from your open tabs and add them to emails
- Command Center
- Type natural language commands in the address bar.
- Find documents just by describing them.
- Set up calendar meetings and send emails using simple instructions.
- Automated Tasks
- Can shop for you on Amazon by adding items from your email lists to your cart
- Sends personalized emails to multiple people from your contact lists
- Understands what’s on your screen and helps you take action
While some of these features might sound similar to existing tools, the real test will be how well they work when Dia launches. The Browser Company faces the challenge of making these AI features work smoothly while creating a browser that appeals to everyday users.
This isn’t the only company trying to create AI assistants that understand and control your screen, but The Browser Company hopes to make it more accessible to regular users. Their CEO mentioned that while their current browser, Arc, has loyal users, its complexity isn’t for everyone. With Dia, they’re aiming to reach a wider audience while possibly creating new ways to generate revenue.
