Amazon recently announced that those in France, Germany, Italy, Spain, and the U.K. can now take advantage of tools designed to improve product listings by generating product descriptions, titles, and associated information. These new tools use AI to help make listing products quicker and easier.
Amazon has tools that can help write product listings for sellers. Sellers just need to give some keywords about their product and click “Create”. The tools will then generate a product title, short description and bullet points that the seller can edit. This should save sellers time when listing new products.
The tools are learning and getting better at what they do. More than 30,000 sellers have already used them in places like the UK. Amazon wants to make the generated listings more accurate and make the tools even simpler to use.
While AI can help, humans still need to check anything created by computers. Amazon warns sellers to “thoroughly” review what the tools make, to make sure everything is right before publishing a listing. As the tools learn, there’s still a chance they could make mistakes.
These new tools can help small sellers list products faster. However, there are some privacy and data concerns to consider with using artificial intelligence in Europe. Laws like GDPR protect people’s data. And companies must be open about how AI systems work. With past issues around using seller data, some watchdog will likely monitor Amazon’s use of data with these new tools.
Overall, Amazon’s generative listing tools have the potential to make selling on the site easier for small businesses. As long as data laws are followed and sellers double-check generated listings, AI could be a big help for sellers across Europe. The tools aim to boost listings while being respectful of users and regulations.
