Thursday seeks to shake up the crowded market of conventional online dating. Through Thursday-only access, the app, which recently expanded to San Francisco, encourages intentional dating. All matches disappear at midnight. Limiting usage to one day each week will make potential matches more likely to arrange real-life meetings.
Many singles are getting tired of swiping through endless profiles on apps like Tinder and Bumble. This causes ‘swiping fatigue’ where users feel exhausted. They also don’t like matching with many people but rarely meet up in person. Thursday is different. It only lets users access the app on Thursdays. This means matches must plan a date before the week is over or lose their chance. People using Thursday are more serious about finding real dates instead of just chatting online.
The app also hosts singles events in San Francisco so users can meet matches face to face. Events like dance classes, museum visits, and hiking groups give singles a fun activity to do together. Users can organize their own events too. Since the pandemic, more people want to date safely outdoors or in public rather than online. Thursday makes this easier.
