Search results on Reddit will soon include short AI summaries to help users. The company wants to test using AI to make search result pages better. This will let users find new Reddit groups and explore posts more.
During a recent earnings call, Reddit’s leader, Steve Huffman said they plan to test this feature. It will “summarize and recommend” posts for users. This should help users “dive deeper” and learn more from what they find on Reddit.
Reddit will use its own tech and tools from other companies to create the feature. Users can expect to see it later this year when Reddit starts trying it out.
Many noticed Reddit has been working on AI features. The company partners with OpenAI and Google to use their AI. This lets Reddit build tools to improve the user and moderator experience. Both companies can also use Reddit’s data to make their AI better.
AI was a big topic on the earnings call. Huffman said the automated language translation is doing well. More users in France are using Reddit thanks to the feature. Reddit also plans to add German, Spanish, and Portuguese translations.
Reddit announced results for the last three months. It now has over 342 million weekly users, a large 57% increase from last year. Revenue was $281 million which was more than expected.
This new AI search feature could help Reddit continue growing. Short summaries may help users find new communities and content easier. An improved search is key to keeping users engaged on the platform. The test will show if this approach works well for Reddit.
