By creating a carousel of Threads posts that cross-post to Facebook and Instagram, Meta’s Threads has attempted to leverage the network effects of its other social networks. With a new feature in testing, Threads will now let you share Instagram reels directly from Instagram.
App researchers noticed a new Instagram button in Threads’ posting toolbar. Tapping it exposes your Instagram reels for cross-posting with one click.
Meta confirms testing the feature allowing faster Instagram reel shares to Threads. Many Threads users already manually post Instagram clips there. This automatic option streamlines the process.
Last year, Meta started suggesting Threads posts in Instagram and Facebook feeds. But some disliked their posts promoted outside Threads. This led Meta to roll back the suggestions discreetly.
As Meta tests direct Instagram reel shares, will the feature attract more content creators to Threads? Only time will tell if users adopt the new integration between Meta’s mobile networks. For now, cross-posting comes to Threads in a more convenient form than ever before!
