Bloomberg reporter Mark Gurman has shared new insights about Apple’s upcoming product launch plans. According to sources familiar with the matter, Gurman indicates Apple is preparing to hold a special event on September 10th. At this event, the tech giant is expected to unveil its next flagship iPhone lineup and new iterations of the Apple Watch and AirPods.
Details on the unannounced iPhone 16 models remain scarce. However, Gurman’s sources shared some preliminary information. The Pro devices are rumored to feature larger 6.3-inch and 6.9-inch screens for an improved viewing experience. A dedicated camera button may also be added. Beyond cosmetic changes, the new iPhones are expected to offer powerful AI and software capabilities enabled by iOS 18.1 updates.
The report further suggests the Apple Watch and AirPods lines will receive upgrades focused on usability and performance. Redesigned models bringing pro-level noise cancellation to more AirPods offerings are anticipated. Behind the scenes, next-gen Apple Silicon chips codenamed M4 will reportedly debut in refreshed MacBook Pro devices with up to 32GB of fast memory.
