Instagram Increases Reels Length to 15 Minutes

Instagram Increases Reels Length to 15 Minutes

Instagram announced today that new video posts shorter than 15 minutes will now be shared as Reels. Videos posted before this change will remain as videos and will not become Reels. They started testing the change a few weeks ago and will make it permanent in the coming weeks. 

Going forward, videos and Reels tags on user profiles will be merged into one to create a single home page for all videos on the app.

For public accounts, your video-turned-reel will allow anyone to discover your reels and create a reel using your original audio. For private accounts this will not be possible as only your followers will have access to view your reels. Public accounts can stop people from remixing their reels in the account settings.

Remember that last year Instagram head Adam Mosseri laid out Instagram’s priorities for 2022 and said the company would double down on video and focus on Reels. There’s even a hint that Instagram will consolidate all of its video products around Reels and continue to grow the short-form product

Image Credit: Meta

In addition to this change Instagram also announced that it will introduce new ways for users to create and share Reels. The social media giant is rolling out a new “dual” feature that lets users record content and their reactions at the same time. This means that in the future, user will be able to use the phone’s front and rear cameras simultaneously to share another perspective withthe Dual feature in the Instagram camera.

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