Today, it isn’t optional to be found online if you want to succeed in your career (and job search). You need to do some things to make sure employers can see you when they search. This is called personal SEO, which stands for Search Engine Optimization. Personal SEO helps employers find you by putting the right words in the right places online like on LinkedIn or your resume.
Keywords are Important
The most important part of personal SEO is using keywords. Keywords are the words people search for to find what they are looking for. You need to use the right keywords that are important for the jobs you want.
Some keywords to use include:
- Your name
- Where you live
- Languages you speak
- Degrees and schools you went to
- Skills you have
- Past jobs and companies
- Tools and programs you know
- Awards or achievements
- Certifications or licenses
Use the Exact Words Employers Use
Be sure to use the exact same words employers would search for. For example, if they search for “Microsoft Word” experience, just saying “Microsoft Office” won’t show up in those search results.
Research Jobs You Want
Look at job postings for jobs you want. See what words and skills employers ask for. Make sure to include those exact words on your LinkedIn and resume.
Always Be Honest
Only include real experiences, skills, and achievements you actually have. Do not lie because employers can check and it can cause big problems.
Get Found on LinkedIn
Fill out your LinkedIn profile with keywords all over like in your headline, jobs section, skills, and experiences. This is one of the best ways for employers to find you.
