In today’s fast-paced digital world, it’s important to keep social media audiences engaged by sharing a variety of post types. Rather than focusing solely on promotions, a well-rounded social strategy can deepen connections with followers and build brand loyalty over time. Here are some tips for curating enjoyable and informative content on different platforms.
Educational posts are a great way to demonstrate expertise while providing value to readers. Think tutorials, how-to guides, or visually-oriented explainers on topics related to your industry. LinkedIn and Instagram are well-suited for this type of professional development content.
Humor and lightheartedness have an important place too. Memes, funny videos, or amusing captions create a relatable personality that draws people in. More entertainment-driven networks like TikTok, Instagram, and Twitter welcome this lighter content.
Direct audience engagement strengthens relationships. Polls, Q&As, and user-generated content invite feedback and participation. Try incorporating these interactive elements, like Instagram Stories stickers or hosting Facebook Live discussions.
Inspirational stories and quotes can resonate on an emotional level, especially for lifestyle or self-improvement brands. Success stories or motivating videos uplift followers and cultivate deeper bonds with your message.
Promotions still have their place, in moderation. Announce new products or services through thought leadership on LinkedIn or sneak peeks on Instagram Stories. Balance is key so followers don’t feel overwhelmed.
A good benchmark is allocating around 80% of posts to the value-driven types mentioned above, reserving 20% for strategic promotions. Pay attention to analytics too – adjust your mix based on what truly engages your specific community over time.
