There is a possibility that OpenAI will challenge not only Perplexity but also Google and Bing in the search game. OpenAI has introduced SearchGPT, a new way to find information online that uses their conversational AI models.
SearchGPT works similarly to OpenAI’s ChatGPT, allowing users to type questions and receive answers. It displays information and photos from websites alongside links to related pages. SearchGPT can also suggest follow-up searches based on location.
OpenAI designed SearchGPT to properly attribute websites in search results. It also wants feedback from publishers to respect how their content appears. This addresses criticisms of other AI search tools for plagiarism and traffic cannibalization.
SearchGPT is currently in closed testing, but OpenAI wants to integrate some features into ChatGPT. Their launch comes at a challenging time for AI search as concerns arise around accuracy, spam, and respecting creators.
Only time will tell if OpenAI’s prototype can scale responsibly while satisfying users. But SearchGPT signals its ambition to dethrone Google with an AI-powered alternative to dominant search engines. OpenAI is staking a claim in what could become a fierce battle for the future of online information discovery.
