When we’re comparing Chrome vs Edge, there are some compelling arguments to be made for both sides, no matter where your alliance lies in the great browser debate. Although PC users have the option of choosing one, splitting their time between both, or using any number of alternative browsers, Google and Microsoft are very interested in increasing their market share, and each uses different ways to capture your interest and keep you coming back. There’s a good chance you’ll start seeing Microsoft ramp up those efforts, as some recent changes to Edge suggest the company’s about to add some new tools.
Researchers discovered Edge has been outfitted to track new browser usage metrics in Windows 11. Strings mention tracking things like how long someone uses Edge each time versus Chrome. It also looks at which browser a person launches after downloading Chrome.
Edge will monitor total browsing time across all browsers compared to internal thresholds. There are even codes to detect when someone uses Incognito mode.
These metrics don’t seem to be triggering anything yet. Microsoft may just want more data on user behavior patterns. But the depth of tracking suggests Edge is arming itself with analytics.
With these tools, Microsoft could more precisely target Chrome users. Edge may ramp up nudges to convert or remind people of its perks. While helpful for some, the promotions could annoy others.
Only time will tell if Edge’s new intelligence translates to smarter persuasion – or more pestering popups in the browser war. Its upgraded approach bears watching.
